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Bruce's fantasy of being a major league baseball player quickly diminished after graduation high school. Though he attempts to relive his youth through weekend softball leagues Bruce turned his attention to the business of radio and has been a mainstay on the air waves in southwest Oklahoma for the past several decades. Knowledgeable in all genres of music Bruce entertains listeners with historical facts and interesting tidbits intertwined with great classic country music.

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Joe has spent half-a-century entertaining listeners by playing great country music and relating first-person accounts of his dealings with the artists you hear on Kickin' Country 97.1. Joe engages his audience and keeps listeners tuned in to hear what his next antics will be.